Brand kit
Brand guidelines
The visual and verbal identity of Custom Cakes By Carmen LLC — logo, color, typography, photography direction and voice.
Logo
Primary mark
Primary monogram on blush white
Monogram on cocoa black
Usage
- Clear space: at least the height of the monogram's inner counter on all sides.
- Minimum size: 32px on screen, 0.4in in print.
- Pair the mark with the full legal name "Custom Cakes By Carmen LLC" on first use.
- Do not recolor, stretch, rotate, add effects, or place the mark on busy photography.
Color
Brand palette
Blush White
Primary background
#FDF6F8
Signature Pink
Primary / CTA
#E4187C
Cocoa Black
Text & contrast
#211A1F
Soft Blush
Secondary surfaces
#F8E9EE
Silver
Rules & accents
#CFCBD0
Caramel
Warm accent
#EAC9D4
Typography
Type system
Bodoni Moda — Display / headlines
Page titles, product names, editorial pull quotes. Regular to semibold, tight leading.
Manrope — Body / interface
Body copy, navigation, buttons and labels. Uppercase with wide letterspacing for eyebrows and buttons.
Parisienne — Script accent
Sparingly, for signature moments only. Never for body copy or full headlines.
Hierarchy
- H1 — Bodoni Moda 40–56px
- H2 — Bodoni Moda 28–36px
- H3 — Bodoni Moda 20–24px
- Body — Manrope 16–18px, 1.6 line height
- Eyebrow — Manrope 11px uppercase, 0.24em tracking
Components
Buttons & photography
Photography direction
- Natural, warm daylight — no hard flash or colored gels.
- Blush white, cream and silver surfaces; walnut or marble for texture.
- Product-forward compositions with generous negative space.
- Packaging always legible and unobstructed.
- Styling props kept minimal: linen, cake stands, plated slices.
- No cartoon graphics, novelty props or clip-art bakery iconography.
Voice
Messaging pillars
Heritage, stated plainly
Three generations of family recipes. Name the people and the place — Mamaw Lottie, Braselton, Georgia — never generic nostalgia.
Gourmet, not bakery-counter
This is a packaged gourmet food brand. Language is editorial and premium; no cartoon bakery cues or playful cupcake styling.
Accessible indulgence
The Gourmet Cake Mix brings a bakery result into a home kitchen. Confident and warm, never fussy.
Honest availability
Only market what ships today. Products in development are labeled as coming soon, never as available.
Downloads
Brand assets
Questions about brand usage, media partnerships or licensing: carmenwaugh@hotmail.com