Media Feature
Founder Spotlight: Custom Cakes By Carmen
GCPR Communications profiles founder Carmen Waugh, the third-generation baker behind Custom Cakes By Carmen LLC, and the family recipe box that became a gourmet dessert brand.
A third-generation gourmet dessert brand · Braselton, Georgia
Three Generations.
One Sweet Legacy
A family legacy transformed into a modern gourmet dessert brand, grounded in Southern tradition and made to share nationwide.
@customcakesbycarmenllc
Made from a sweet legacy
Braselton, Georgia · Shipped nationwide
Carmen Waugh · Founder
The story behind the sweetness
A recipe box, passed down and reimagined
Rooted in three generations of family recipes, Custom Cakes By Carmen LLC brings treasured traditions into the modern gourmet dessert market.
Every product begins with a handwritten card from Mamaw Lottie's Georgia kitchen — then earns its place on a modern gourmet shelf.
Meet CarmenCertifications & partners
Trusted, Certified & Growing
WBENC Certified
Certified Women's Business Enterprise, recognized by corporate and government supplier programs nationwide.
The SHE Mark
Verified women-owned and women-led, signaling equitable ownership and leadership standards.
Supplier Diversity Certified
Eligible for diverse-supplier spend across retail, hospitality and government procurement.
- State of Georgia
- Delta
- Walmart
- Amazon
- Goldbelly
Press & media
Latest from the brand
Press Release
Third-Generation Baker Carmen Waugh Transforms Family Recipes Into a Growing Gourmet Dessert Brand
The national release covering Custom Cakes By Carmen LLC — the Triple Chocolate Gourmet Cake Mix, the Gourmet Cakies™ and the coming Cakie Bar™ — syndicated to 624 verified placements across 622 outlets.
Partnership
Custom Cakes By Carmen launches nationwide shipping with Goldbelly
The Braselton, Georgia brand joins Goldbelly's curated marketplace, bringing the Triple Chocolate Gourmet Cake Mix and the Gourmet Cakies™ to all 50 states.